mara vicino.
Communication specialist
The right words and communication strategies make all the difference. I'll help you find them.
I transform ideas into engaging stories, giving voice and visibility to your project or brand.
Press office, copywriting, editing, and translations are just some of the services I offer to help you reach the audience you're looking for and leave your mark.
Who I am
My name is Mara Vicino
I deal with 360° communications, with services ranging from press office to copywriting, from web-optimized writing to editing and translation.
For me, writing means telling a story with care and value, adapting it to different contexts, objectives, and audiences. Since 2020, I've been working in the contemporary arts and culture sector; since 2024, I've also collaborated with companies, freelancers, and magazines on innovation, tourism, and sports, always with a tailored approach and focus on quality content.
My services
Communicating seems easy, but each goal requires a strategy and personalized service.
Communication strategy
Every brand has a story to tell—my job is to help you do so clearly, coherently, and strategically. I analyze your identity, your goals, and the context in which you operate to build a customized communications plan.
Copywriting & SEO
I write copy that speaks to people and appeals to search engines. Words create the right tone for websites, campaigns, presentations, and much more.
Media Relations & PR
Drafting press releases, communicating with journalists, managing public image, and providing support during critical times. Good communication isn't just about getting noticed, it's about being understood by the right people, at the right times.
My portfolio
Here you'll find a selection of my work. Take a look and learn more about what I do!
Do you have a project you want to share?
Write to me!
vicino.mara[at]gmail.com
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